Recruitment agency business name ideas

Recruitment brands sell trust to two audiences at once — candidates and clients — and the sector is dense with abstract, corporate-sounding names. Staffing and recruitment sit in one class, but training and HR consultancy pull in others.

Trademark classes for a recruitment agency business

Trademark protection is class-specific, so these are the classes to screen a name against. Most businesses span more than one.

35Advertising, business and retail servicesAdvertising and marketing, business management and administration, and retail and wholesale services. The service class most brands overlook.41Education, entertainment and publishingEducation and training, entertainment, sporting and cultural activities, and publishing services.42Software and IT servicesScientific and technological services, and the design and development of computer hardware and software — the home of SaaS.

What works

Abstract, coined names dominate the sector for a reason: they are clearable and don’t date. Pair one with a clear tagline about your niche.
If you specialise (tech, care, construction), a name that hints at the niche helps candidates self-select.
Check LinkedIn availability early — it is the platform that matters most for recruitment.

Common mistakes

Using “people”, “talent”, “search” or “resourcing” as the distinctive element — they are descriptive and crowded.
Landing on a name that is a live mark for an HR software product; the classes overlap and those companies file early.

Watch out: Employment businesses are regulated by the Employment Agency Standards Inspectorate — the name must not imply a connection to government or a professional body without approval.

Check a recruitment agency name

Screen a name across Companies House, trademarks, domains and social handles — free, in seconds. No name yet? Generate pre-screened ideas instead.

Check a name Generate ideas →

Frequently asked questions

What trademark class is a recruitment agency?

Recruitment, staffing and employment agency services are Class 35. Training is Class 41, and any software platform you build is Class 42.

Can I use “recruitment” in a company name?

Yes, it is descriptive and unrestricted, but it adds nothing distinctive. The first word has to do the work.

Related industries

ConsultancyNaming a consultancy — the services class and the distinctiveness problem.Accountancy practiceNaming an accountancy or bookkeeping practice — the “chartered” rule, the classes and the surname habit.Marketing agencyNaming a marketing, design or digital agency — the crowded classes and the “studio” problem.

All industries →

General guidance to help you screen a name, not legal advice. Confirm trademark clearance with a qualified attorney before you commit to a name.