How Companies House decides a name is taken
The registrar does not compare names letter for letter. It first normalises both names: case is ignored, most punctuation is dropped, “and” and “&” are treated as the same, words such as “UK”, “www”, “.com” and “services” are disregarded, and legal endings such as Ltd, Limited, PLC and LLP are removed. If what is left is identical, the name is “the same as” an existing one and will be rejected. This checker applies that normalisation to the full register, which is why it catches conflicts a plain search misses.
A second, softer rule catches names that are “too like” an existing one. These are not blocked automatically, but an existing company can object within twelve months and force a change. See can two UK companies have the same name? for the detail.
What “available” does and doesn’t mean
A clear result here means Companies House should accept the name. It does not mean the name is safe to trade under: trademarks are a separate register with different rules, and a registered mark can stop you using a name the registrar happily accepted. That is why this check also counts similar trademarks in your classes and the full report screens them properly.
Dissolved companies and phoenix names
A name held by a dissolved company can usually be registered again. But if that company went through insolvency, reusing its name can create personal liability for its former directors under section 216 of the Insolvency Act. The check flags these matches separately rather than reporting the name as simply free.
NameVetted is a pre-screening tool, not legal advice. For anything high-stakes, confirm with a qualified trademark attorney.
